Publikationen nach Themengebieten

Venkatesan, R.; Kumar, V. (2004):

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Journal of Marketing, October 2004, Vol. 68, No. 4, pp. 106-125.

Venkatesan, R.; Kumar, V.; Bohling, T. (2007):

Optimal CRM using Bayesian Decision Theory: An Application for Customer Selection
Journal of Marketing Research, November 2007, Vol. 44, No. 4, pp. 579-594.

Venkatesan, R.; Kumar, V.; Ravishankar, N. (2007):

Multi-Channel Shopping: Causes and Consequences
Journal of Marketing, April 2007, Vol. 71, No. 2, pp. 114-132.

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