Publikationen nach Themengebieten

Petersen, J.A.; McAlister, L.; Reibstein, D.J.; Winer, R.S.; Kumar, V. (2009):

Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Journal of Retailing, 2009, Vol. 85, No. 1, pp. 95-111.

Ramani, G.; Kumar, V. (2008):

Interaction Orientation and Firm Performance
Journal of Marketing, January 2008, Vol. 72, No. 1, pp. 27-45.

Reinartz, W.; Kumar, V. (2003):

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Journal of Marketing, January 2003, Vol. 67, No. 1, pp. 77-99.

Reinartz, W.; Thomas, J.; Kumar, V. (2005):

Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Journal of Marketing, January 2005, Vol. 69, pp. 63-79.

Thomas, J.; Reinartz, W.; Kumar, V. (2004):

Getting the Most out of All Your Customers
Harvard Business Review, July-August 2004, pp. 116-123.

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