Kumar, V.; Shah, D. (2004):
Building and Sustaining Profitable Customer Loyalty for the 21st Century
Journal of Retailing, 2004, Vol. 80, No. 4, pp. 317-329. Kumar, V.; Shah, D. (2009):
Expanding the Role of Marketing: From Customer Equity to Market Capitalization
Journal of Marketing, November 2009, Vol. 73, No. 6, pp. 119-136. Kumar, V.; Venkatesan, R. (2005):
Who are the Multichannel Shoppers and How do they Perform?: Correlates of Multichannel Shopping Behavior
Journal of Interactive Marketing, Spring 2005, Vol. 19, No. 2, pp. 44-62. Kumar, V.; Venkatesan, R.; Bohling, T.; Beckmann, D. (2008):
The Power of CLV: Managing Customer Lifetime Value at IBM
Marketing Science, July-August 2008, Vol. 27, No. 4, pp. 585-599. Kumar, V.; Venkatesan, R.; Reinartz, W. (2006):
Knowing What to Sell, When, and to Whom
Harvard Business Review, March 2006, pp. 131-137.