Publikationen nach Themengebieten

Krafft, M.; Peters, K. (2005):

Empirical Findings and Recent Trends of Direct Mailing Optimization
Marketing – Journal of Research and Management, Vol. 1, No. 1, pp. 26-40.

Naik, P.A.; Mantrala, M.K.; Sawyer, A.G. (1998):

Planning Media Schedules in the Presence of Dynamic Advertising Quality
Marketing Science, 1998, Vol. 17, No. 3, pp. 214-235.

Naik, P.A.; Prasad, A.; Sethi, S.P. (2008):

Building Brand Awareness in Dynamic Oligopoly Markets
Management Science, January 2008, Vol. 54, No. 1, pp. 129-138.

Naik, P.A.; Raman, K. (2003):

Understanding the Impact of Synergy in Multimedia Communications
Journal of Marketing Research, November 2003, Vol. 40, No. 4, pp. 375-388.

Naik, P.A.; Raman, K.; Winer, R.S. (2005):

Planning Marketing-Mix Strategies in the Presence of Interaction Effects
Marketing Science, Winter 2005, Vol. 24, No. 1, pp. 25-34.

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