Publikationen nach Themengebieten

Albers, S.; Peters, K. (2001):

Distribution
Albers, S.; Clement, M.; Peters, K.; Skiera, B. (Hrsg.): Marketing mit Interaktiven Medien: Strategien zum Markterfolg, 3. vollständig überarbeitete Aufl., F.A.Z.-Institut, Frankfurt am Main, S. 328-341.

Bass, F.M.; Bruce, N.I.; Majumdar, S.; Murthi, B.P.S. (2007):

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Ad-Sales Relationship
Marketing Science, Vol. 26, No. 2, March-April 2007, pp. 179-195.

Bruce, N.I. (2008):

Pooling and Dynamic Forgetting Effects in Multi-Theme Advertising: Tracking the Ad Sales Relationship with Particle Filters
Marketing Science, Vol. 27, No. 4, July-August 2008, pp. 659-673.

Bruce, N.I.; Desai, P.; Staelin, R. (2005):

The Better They Are, the More They Give: Trade Promotions of Consumer Durables
Journal of Marketing Research, Vol. 42, No. 1, February 2005, pp. 54-66.

Bruce, N.I.; Desai, P.; Staelin, R. (2006):

Enabling the willing: Consumer Rebates for Durable Goods
Marketing Science, Vol. 25, No. 4, July-August 2006, pp. 350-366.

News 21 bis 25 von 68       <<  <  16-20  21-25  26-30  >  >>