Publikationen nach Themengebieten

Naik, P.A.; Schultz, D.E.; Srinivasan, S. (2007):

Perils of Using OLS to Estimate Multimedia Communications Effects
Journal of Advertising Research, September 2007, Vol. 47, No. 3, pp. 257-269.

Naik, P.A.; Tsai, C.-L. (2000):

Controlling Measurement Errors in Models of Advertising Competition
Journal of Marketing Research, February 2000, Vol. 37, No. 1, pp. 113-124.

Naik, P.A.; Tsai, C.-L. (2004):

Isotonic Single-Index Model for High-Dimensional Database Marketing
Computational Statistics & Data Analysis, 2004, Vol. 47, No. 4, pp. 775-790.

Naik, P.A.; Weiss, D.; Weiss, R. (2009):

The Big Pharma Dilemma: Develop New Drugs or Promote Existing Ones?
Nature Reviews Drug Discovery, 2009, Vol. 8, No. 7, pp. 533-534.

Nießing, D. (2007):

Kunden-werben-Kunden-Kampagnen: Eine empirische Analyse von Sender-Empfänger-Dyaden zur Gestaltung des Weiterempfehlungsmanagements
1. Aufl., Deutscher Universitäts-Verlag, Wiesbaden.

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