Naik, P.A.; Mantrala, M.K.; Sawyer, A.G. (1998):
Planning Media Schedules in the Presence of Dynamic Advertising Quality
Marketing Science, 1998, Vol. 17, No. 3, pp. 214-235. Naik, P.A.; Peters, K. (2009):
A Hierarchical Marketing Communication Model of Online and Offline Media Synergies
Journal of Interactive Marketing, Special Issue “Online Marketing Communication”, 23, pp. 288-299. Naik, P.A.; Prasad, A.; Sethi, S.P. (2008):
Building Brand Awareness in Dynamic Oligopoly Markets
Management Science, January 2008, Vol. 54, No. 1, pp. 129-138. Naik, P.A.; Raman, K. (2003):
Understanding the Impact of Synergy in Multimedia Communications
Journal of Marketing Research, November 2003, Vol. 40, No. 4, pp. 375-388. Naik, P.A.; Raman, K.; Winer, R.S. (2005):
Planning Marketing-Mix Strategies in the Presence of Interaction Effects
Marketing Science, Winter 2005, Vol. 24, No. 1, pp. 25-34.