Krasnikov, A.; Jayachandran, S.; Kumar, V. (2009):
The Impact of CRM Implementation on Cost and Profit Efficiencies: Evidence from US Commercial Banking Industry
Journal of Marketing, November 2009, Vol. 73, No. 6, pp. 61-76 Kumar, V.; Fan, J.; Gulati, R.; Venkat, P. (2009):
Marketing-Mix Recommendation to Manage Value Growth at P&G Asia Pacific
Marketing Science, July-August 2009, Vol. 28, No. 4, pp. 644-655. Kumar, V.; George, M. (2007):
Measuring and Maximizing Customer Equity: A Critical Analysis
Journal of the Academy of Marketing Science, June 2007, Vol. 35, No. 2, pp. 157-171. Kumar, V.; George, M.; Pancras, J. (2008):
Cross-buying in Retailing: Drivers and Consequences
Journal of Retailing, April 2008, Vol. 84, No. 1, pp. 15-27. Kumar, V.; Lemon, K.N.; Parasuraman (2006):
Managing Customers for Value: An Overview and Research Agenda
Journal of Service Research, November 2006, Vol. 9, No. 2, pp. 87-94.