Publikationen nach Themengebieten

van den Hout, A.; Peters, K. (2006):

Réussir en sortant des sentiers battus
Krafft, M.; Hesse, J.; Knappik, K.M.; Peters, K.; Rinas, D. (Éd.): Le marketing direct international: Concepts, pratiques et chiffres clés, Pearson Education, Paris, p. 61-72.

van den Hout, A.; Peters, K. (2007):

A successful departure from the beaten track – Inteligo identifies new prospects for its services in Poland
Krafft, M.; Hesse, J.; Höfling, J.; Peters, K.; Rinas, D. (Hrsg.): International direct marketing: Principles, Best Practices, Marketing Facts, Springer Verlag, Heidelberg et al., pp. 67-76.

Venkatesan, R.; Kumar, V. (2004):

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Journal of Marketing, October 2004, Vol. 68, No. 4, pp. 106-125.

Venkatesan, R.; Kumar, V.; Bohling, T. (2007):

Optimal CRM using Bayesian Decision Theory: An Application for Customer Selection
Journal of Marketing Research, November 2007, Vol. 44, No. 4, pp. 579-594.

Venkatesan, R.; Kumar, V.; Ravishankar, N. (2007):

Multi-Channel Shopping: Causes and Consequences
Journal of Marketing, April 2007, Vol. 71, No. 2, pp. 114-132.

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